Sedia Systems Expanding Global Reach

February, 2019

Sedia Systems is building on its mounting success in North America by expanding its presence and distribution globally.

The Chicago-based company recently established a new corporation in Dublin, Ireland, to serve global customers more efficiently and to bring its innovative designs to the European Union, Middle East and Africa.

Sedia Systems EMEA (Europe, Middle East, Africa) is an Irish corporation that will function as a beachhead for developing the company’s brand awareness and product penetration throughout the world, according to founder and CEO Wilson Troup.

“We’ve been selling internationally for several years now and it’s time to respond to the growing demand for our designs,” said Troup. “We’re investing in infrastructure, supply chain and sales coverage to strategically evolve our brand to compete in the global marketplace.”

Troup said that Sedia Systems EMEA will be hiring administrative and sales staff to grow the business and to ensure that production, distribution and servicing of the company’s products will be as smooth and seamless in other parts of the world as it is in North America. The company’s manufacturing hub in North America is located in High Point, North Carolina, supplemented and complemented by a number of other strategic global manufacturing locations.

Pauline Atkinson has been appointed as business manager for Sedia Systems EMEA in Dublin. Roy Koch, Sedia Systems’ Executive Vice President and Partner, is overseeing the development of the global sales representation and distribution network.

For more information, visit Sedia Systems EMEA on the web at!

About Sedia Systems

Sedia Systems is a leading global manufacturer of lecture hall and auditorium furniture, offering the widest range of fixed seating in the industry for education, corporate, healthcare, government and public assembly markets. Sedia Systems' passion is to provide insightfully designed fixed seating solutions grounded in a client-focused approach. Sedia Systems corporate offices and manufacturing facilities are in Asheboro, NC. Its Chicago showroom in The Mart, Suite 11-121, is open to the public by appointment. Sedia Systems EMEA (Europe, Middle East, and Africa) is based in Dublin, serving countries and regions beyond the Americas. Explore your options at Sedia Systems!

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